Privacy Policy

Last updated: 20 March 2026

This Privacy Policy explains how personal data is collected and processed when you visit steadyinvestor.eu (the "Website"), use the Website, submit a form, adjust cookie preferences, or otherwise interact with the Website.

1. Data controller

For the purposes of the General Data Protection Regulation (GDPR), the data controller is:

• Name: Matti Ikäläinen
• Country: Finland
• Email: matti.ikalainen88@gmail.com

2. What this policy covers

This Privacy Policy applies to personal data collected through:

• browsing and using the Website
• analytics and advertising technologies used on the Website
• contact forms and other messages sent through the Website
• cookie consent and privacy preference management

If you contact us directly by email, I will also process the information you provide in that communication.

3. Personal data collected

Depending on how you use the Website, the following categories of personal data may be collected.

a) Technical and usage data

When you visit the Website, the following may be collected:

• IP address or an IP-derived approximate location
• browser type and version
• device type and operating system
• language, country or region inferred from browser or network information
• pages viewed, navigation paths, clicks, referring pages and time spent
• event data related to Website use and performance

This data may be collected through server logs, analytics tools, cookies, pixels, tags, or similar technologies.

b) Form submission data

If you submit a contact form or another form on the Website, the following may be collected:

• name, if you provide it
• email address
• message content
• any other information you choose to include

Contact and suggest form submissions may be delivered to my email inbox via Resend, which acts as the email delivery service provider for form messages. Email subscription submissions (including the popup subscription form) are stored in MailerLite, which acts as the service provider for subscription and email list management.

c) Cookie and consent preference data

When you use the cookie banner or change cookie settings, the following may be stored:

• your consent choices
• timestamp of consent or withdrawal
• technical records needed to remember your settings

d) Marketing and measurement data

If you consent to marketing cookies or similar technologies, the following may be collected:

• identifiers stored in cookies or similar technologies
• page visits and events used for measurement
• conversion or attribution-related information
• audience-building or retargeting-related signals where enabled

4. Purposes of processing

Personal data is processed for the following purposes:

• to operate, maintain and secure the Website
• to understand how the Website is used and improve its content, usability and performance
• to respond to messages, enquiries and form submissions
• to deliver form messages and manage email subscriptions
• to remember privacy and cookie choices
• to measure the effectiveness of content and marketing
• to support analytics and advertising measurement where you have consented
• to comply with legal obligations
• to establish, exercise or defend legal claims where necessary

5. Legal bases for processing

Under the GDPR, processing may be based on consent, legitimate interests, legal obligation, or steps taken at your request, depending on the situation. These are recognised lawful bases under the GDPR.

Consent

Consent is relied on where required, including for:

• analytics cookies and analytics tracking
• advertising or marketing cookies and pixels, including Meta Pixel
• similar non-essential tracking technologies

You can withdraw consent at any time through the Website's cookie settings. European data protection guidance states that consent must be freely given and withdrawable.

Legitimate interests

Legitimate interests may be relied on where appropriate, for example to:

• maintain Website security
• prevent abuse, fraud and misuse
• keep basic technical logs
• investigate faults or incidents
• protect legal rights

Where legitimate interests are relied on, those interests are balanced against your rights and freedoms.

Steps taken at your request

If you contact me or submit a form, your data is processed as necessary to respond to your request and communicate with you.

Legal obligation

Personal data may be processed where necessary to comply with applicable law or lawful authority requests.

6. Cookies, analytics and advertising technologies

The Website uses cookies and similar technologies such as scripts, tags and pixels.

Strictly necessary technologies

Some cookies or similar technologies are necessary for the Website to function properly, remember essential settings, maintain security, and provide core services.

Google Analytics

If you consent, the Website uses Google Analytics to understand Website usage and improve the Website. Google states that Analytics offers configurable data retention controls for user-level and event-level data.

Meta Pixel

If you consent, the Website uses Meta Pixel to measure the effectiveness of content and marketing, understand conversions, and support audience building or remarketing where enabled. Meta states that businesses using Meta Business Tools are responsible for using them in compliance with applicable law.

Consent requirement

Non-essential analytics and marketing technologies are used only based on your cookie consent choices, where required by applicable law. European data protection guidance recognises consent as the relevant basis for non-essential cookies and similar tracking in this context.

7. Service providers and recipients

Trusted service providers may be used to help operate the Website, including:

• Google (analytics)
• Meta (advertising measurement / Meta Pixel)
• Cloudflare (hosting, CDN, security, infrastructure)
• Resend (form email delivery)
• MailerLite (email subscription and email list management)

These providers may process personal data as processors or, in some cases, as independent controllers for their own services, depending on the service and processing context.

Personal data may also be disclosed:

• if required by law or lawful authority request
• to protect rights, users or property
• in connection with legal claims or enforcement

8. International transfers

Some service providers may process personal data outside the European Economic Area (EEA).

Where personal data is transferred outside the EEA, appropriate safeguards are intended to be used, such as Standard Contractual Clauses or other lawful transfer mechanisms used by the provider.

9. Data retention

Personal data is kept only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required by law.

Typical retention periods:

• form submissions: 12 months
• server and security logs: 90 days
• analytics data: according to configured settings and provider defaults
• cookie consent records: for as long as needed to demonstrate and manage consent choices

Google confirms that Analytics retention settings are configurable.

10. Your rights

Under the GDPR, you may have the right to:

• access your personal data
• request correction of inaccurate data
• request deletion of your data
• request restriction of processing
• object to processing in certain situations
• withdraw consent at any time where processing is based on consent
• receive your data in a portable format where applicable
• lodge a complaint with a supervisory authority

The Finnish Data Protection Ombudsman explains these rights, including the right of access and other GDPR rights.

To exercise your rights, contact: matti.ikalainen88@gmail.com

11. Complaints

If you believe your data protection rights have been violated, you may lodge a complaint with your local data protection authority.

In Finland, the competent authority is the Office of the Data Protection Ombudsman.

12. Changes to this Privacy Policy

This Privacy Policy may be updated from time to time.

The latest version will always be available on this page, and the "Last updated" date at the top will show when the policy was most recently revised.

Cookies Policy

Last updated: 20 March 2026

1. What are cookies?

Cookies are small text files stored on your device when you visit a website. Similar technologies such as pixels, tags and scripts can also collect or transmit information about device and browsing behaviour.

Some cookies are necessary for the website to work. Others are used for analytics or marketing, subject to your consent where required.

2. Why cookies and similar technologies are used

Cookies and similar technologies are used for the following purposes:

• to make the Website function properly
• to remember your privacy and cookie preferences
• to remember newsletter popup dismissal, prior subscription status, or display limits using browser storage (for example localStorage), in order to improve user experience and avoid repeated popup displays
• to maintain security and prevent abuse
• to understand how the Website is used
• to improve content, usability and performance
• to measure the effectiveness of content and marketing
• to support advertising measurement and remarketing where enabled

3. Cookie categories used

A. Strictly necessary cookies

These cookies or similar technologies are necessary for the Website to function, maintain security, and remember essential settings such as privacy preferences.

Legal basis: legitimate interests, and where applicable necessity for providing the service

B. Analytics cookies

If you consent, analytics technologies are used, including Google Analytics, to understand how visitors use the Website.

These may collect information such as:

• page views
• navigation paths
• engagement metrics
• browser and device data
• approximate location derived from IP or network data

Legal basis: consent where required

C. Marketing cookies and pixels

If you consent, marketing and advertising measurement technologies are used, including Meta Pixel.

These may be used to:

• measure the performance of campaigns
• understand conversions
• build audiences
• support remarketing or retargeting where enabled

Legal basis: consent

4. Third-party tools used

Third-party services may be used that set cookies or use similar technologies, including:

• Google Analytics
• Meta Pixel
• Cloudflare for hosting, security and performance-related services

Each third party processes data according to its own terms and privacy documentation.

5. Consent and cookie controls

When you first visit the Website, you may be asked to choose your cookie preferences.

You can:

• accept optional cookies
• reject optional cookies
• change your choices later
• withdraw consent at any time

Where required by law, non-essential analytics and marketing technologies are activated only after consent. European data protection guidance states that consent should be withdrawable.

Cookie settings: use the Cookie settings control available on the Website.

6. Managing cookies in your browser

You can also manage cookies through your browser settings. Depending on your browser, you can block or delete cookies.

Please note that blocking strictly necessary cookies may affect Website functionality.

7. Retention

Retention periods vary depending on the cookie or technology and its purpose.

Examples:

• necessary preference cookies may remain for as long as needed to remember your settings
• analytics and marketing cookies may remain until expiry, deletion, or consent withdrawal
• consent records may be retained as needed to demonstrate and manage your choices

8. Changes to this Cookies Policy

This Cookies Policy may be updated from time to time.

The latest version will always be posted on this page with the updated date shown above.

9. Contact

If you have questions about this Cookies Policy or the use of cookies and similar technologies, contact: matti.ikalainen88@gmail.com